Attractions Marketing

Today it isn't enough to just market your destination - instead, it's all about Placemaking. Establishing your attraction in the context of everything around you, working with partners, and driving visitors to increase ticket sales, heads-in-beds, and positive reviews and word-of-mouth. Our clients span a wide range of destinations, and they all appreciate our comprehensive approach to Placemaking.

Case Studies


Darien Lake

Darien Lake, the largest theme park in Western New York, attracts more than one million guests per season.  At the end of the 2013 season the park needed a fresh idea that would help them overcome the previous year’s challenges of poor weather and declining attendance.

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Lilac Festival

Tipping Point’s public relations campaign for the 2017 Festival included more than 10 moments in time, as well as managing public affairs and media relations for the three major press conferences for the Festival – the Entertainment Line-up, Annual Poster Reveal and Opening Day Kick-off. Overall, the 2017 media relations campaign garnered nearly 50 million impressions with a total ad value of more than $1.5 million.

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ddm entertainment

DDM Entertainment

DDM Entertainment & Events is an international event production company specializing in cultural events, with a core competency in Chinese lantern festivals. DDM Entertainment contacted Tipping Point Communications in search of a marketing strategy designed to generate leads and increase website traffic.

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finger lakes tourism alliance

Finger Lakes Tourism Alliance

In April 2016, Tipping Point planned and executed a paid media campaign across various regions in lower New York State, Eastern Pennsylvania, and Washington, DC, to attract visitors looking for girls-weekends, romantic getaways, and day trips. We leveraged the beauty of the Finger Lakes, incorporating simple, gorgeous imagery to inspire viewers to learn more about vacationing in the region.

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Blog Posts


6 Ways Top Destinations Dominate Paid Search

If you want to generate leads and drive attendance to your destination, Google Ads is the place to do so. Utilizing paid search and re-marketing capabilities with Display, destination marketers can get in front of their potential and current customers at every step of the marketing funnel. Although Google Ads is very effective for marketing parks, museums, and destinations, it is also competitive, and can result in a lot of wasted time and money if not properly executed. Here are 6 ways top DMO’s dominate paid search for their destination.

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Three Ways to Thrill Theme Park Visitors with Authentic Content

As the internet continues to get cluttered with paid content and sponsored advertisements, it’s becoming more difficult for attraction marketers—and brands, in general—to connect with their potential customers.

Today's consumers crave trustworthy brands that embody creativity and storytelling. So, how can you improve the authenticity of your content as an attraction marketer?

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Our Customers

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