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Public Relations

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Dec 4, 2020
Through The Eyes of an Intern Blog Series Part 3 (Final)
A genuine work-life experience in the public relations and communications field.
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Nov 9, 2020
The Dos and Don’ts of Brand Promotion During Negative News Cycles
The Dos and Don’ts of Brand Promotion During Negative News Cycles
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Jul 29, 2020
Avoid These Common AP Style Mistakes Make by PR Pros
The truth remains that proper grammar and compliance to formal writing standards can positively influence the credibility of a pitch, release or announcement, and thus increase the chances of favorable coverage.
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May 29, 2020
Top 10 Tips for Media Interviews in Uncertain Times
Top 10 Tips for Media Interviews in Uncertain Times. Tipping Point Communication’s tips for a successful appearance for yourself and your organization.
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Mar 3, 2020
4 Ways to Effectively Communicate About COVID-19
Agencies typically work with their clients or either a project-by-project basis or a retainer. When is a retainer relationship right for your organization?
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Jan 2, 2020
Four Trends PR Pros Should Follow in 2020 to Maximize Success
To be a successful brand today means finding ways to cut through the noise that inundates consumers on a daily basis.
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Oct 23, 2019
How to Overcome the PR Challenges of Higher Education
Public relations in higher education is different than PR in other industries. Our team takes a look at the challenges facing colleges and universities.
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Apr 23, 2019
3 Ways To Improve Your Brand’s Storytelling
Today we must improve the stories we tell in order to have a chance at engagement and driving customers to a sale. Here are three questions to consider when developing stories that drive action.
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Jun 19, 2017
Client Spotlight: Successful Spring for Buffalo & Erie County Naval & Military Park
The Buffalo & Erie County Naval Park, largest inland Naval Park in the country, begins their 2017 season honoring a local Buffalo WWII veteran.
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Mar 1, 2016
Five Tips to Hitting a Home-Run Pitch
Certain principles apply to the classic media relations tactic PR pros call media pitching. Here's a list that will help you put your best foot forward.
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Mar 1, 2016
3 Ways to Improve your Pitch with the Rise of Pageview Journalism
Public relations pros know they need to work harder than ever before to get their pitches and stories covered. These three tips will help adapt your pitch.
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Jan 25, 2016
"P" is for "Platinum", "R" is for Rule
Beyond the Golden Rule is the Platinum Rule. Mike Kennerknecht shows PR pros how this principle can build positive relationships and achieve better results.
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Jan 22, 2016
Reputation Management: Crisis Communications
Barbara Pierce from Tipping Point Public Relations shares 5 things businesses, nonprofits and individuals can to to protect their reputation in a crisis.
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Oct 8, 2014
Party Fouls: Mistakes to Avoid with Elected Officials
PR & public affairs pro Mike Kennerknecht at Tipping Point Communications shares tips to overcome these common mistakes when working with elected officials.
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May 27, 2014
Holding an Effective Press Conference
Mike Kennerknecht from Tipping Point Public Relations shares PR tips and examples from his presentation at the Ad Council of Rochester's Nonprofit Workshop.
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Dec 4, 2013
Avoiding the Black Friday Effect: 3 Steps to Stress-Free Event Planning
A public relations agency professional gives our their three steps to stress free Black Friday event planning. Tips and tricks for breaking through the hype