A genuine work-life experience in the public relations and communications field.

The Dos and Don’ts of Brand Promotion During Negative News Cycles

The truth remains that proper grammar and compliance to formal writing standards can positively influence the credibility of a pitch, release or announcement, and thus increase the chances of favorable coverage.

Top 10 Tips for Media Interviews in Uncertain Times. Tipping Point Communication’s tips for a successful appearance for yourself and your organization.

Agencies typically work with their clients or either a project-by-project basis or a retainer. When is a retainer relationship right for your organization?

To be a successful brand today means finding ways to cut through the noise that inundates consumers on a daily basis.

Public relations in higher education is different than PR in other industries. Our team takes a look at the challenges facing colleges and universities.

Today we must improve the stories we tell in order to have a chance at engagement and driving customers to a sale. Here are three questions to consider when developing stories that drive action.

The Buffalo & Erie County Naval Park, largest inland Naval Park in the country, begins their 2017 season honoring a local Buffalo WWII veteran.

Certain principles apply to the classic media relations tactic PR pros call media pitching. Here's a list that will help you put your best foot forward.

Public relations pros know they need to work harder than ever before to get their pitches and stories covered. These three tips will help adapt your pitch.

Beyond the Golden Rule is the Platinum Rule. Mike Kennerknecht shows PR pros how this principle can build positive relationships and achieve better results.

Barbara Pierce from Tipping Point Public Relations shares 5 things businesses, nonprofits and individuals can to to protect their reputation in a crisis.

PR & public affairs pro Mike Kennerknecht at Tipping Point Communications shares tips to overcome these common mistakes when working with elected officials.

Mike Kennerknecht from Tipping Point Public Relations shares PR tips and examples from his presentation at the Ad Council of Rochester's Nonprofit Workshop.

A public relations agency professional gives our their three steps to stress free Black Friday event planning. Tips and tricks for breaking through the hype