The two main types of business & agency relationships are short-term projects and retainers.
So, what’s the difference?
A project-based approach is often used when focusing efforts on a specific moment in time such as driving awareness for a grand opening, encouraging ticket sales or sign-ups for a special event, conducting media training for spokespeople or writing a communications plan. Most of these types of projects can be completed in a relatively short time frame and are typically billed as a flat-rate or based on an hourly rate. On the flip side is the retainer, in which a dedicated team of specialists execute a range of communications strategies over a longer period (usually 12 months) for a set monthly fee.
Although a project-based approach has its merits, its finite scope and timeline often necessitate a narrow focus on tactical execution over strategy. Therefore, businesses should consider the reasons a retainer relationship could be like your favorite pair of jeans – the perfect fit.
Whether it’s to connect you with customers, the press, or community influencers, Tipping Point Communications is all about building relationships. This is especially true when it comes to working with our clients. A strong and trusting partnership with open communication helps drive thoughtful strategy that leads to results. Having an agency that you’re excited to get a call from doesn’t hurt either! So, no matter what type of relationship you decide is best for your organization, our team of dedicated marketing communications specialists are here to help you achieve your business goals.