intern with mask on
abstract clouds with ray of light

Future of Paid Search

Written by:

November 9, 2018
No items found.
All Blog Posts

AdWords or shall I say Google Ads users may will need to rethink common best practices regarding account structures, testing, and ad rotation to the growing as Googles machine learning, targeting and platform continues to evolve. Smart Bidding options and audience targeting are not new, but Google produced a lot of automation and analytical innovations in 2017. Data-driven attribution models, advanced machine learning, dynamic ad testing and in market audience targeting all features that will allow advertisers to break through the strict walls and bottlenecks that separate campaigns and ad groups by strategic complex combinations of geographic, demographics, day-parting, keyword theme and match types.

RECENT BLOGS

You may also like

Jun 18, 2021
What does #Juneteenth mean to us?
Feb 2, 2021
"Big Game Sunday"​ Ads Will Be Dramatically Different This Year
Super bowl ads will also be drastically different than what fans have come to expect. Major advertisers absent from commercials.
Dec 4, 2020
Through The Eyes of an Intern Blog Series Part 3 (Final)
A genuine work-life experience in the public relations and communications field.