The public relations team at Tipping Point Communications is excited to have earned four awards for our work during the annual Prism Awards held by the Public Relations Society of America Rochester Chapter. Public relations professionals from across the area came together to celebrate their clients and each other at The Wintergarden by Monroe’s in downtown Rochester. It’s was a great time, in case you couldn’t tell by all the Twitter posts tagged with #rocPRisms.
A big shout-out to all our clients. We are truly grateful for the opportunity to share your stories with the community and bring important topics to light. When you love what you do, work isn’t really work at all, right? #WeLoveOurJobs #PRperks #ThankYou #HappyCampers
Read more about three campaigns by Tipping Point’s teams honored by during the ceremony.
First Place, Public Affairs for The Children’s Agenda Monroe County Budget Analysis
The Children’s Agenda is a well-known child advocacy non-profit in Rochester, New York. Every year the organization reviews the Monroe County budget to see where improvements to spending habits and programming could be made to improve outcomes for children in the community. Its findings revealed that spending for preventative services had been removed from the budget several years ago, directly resulting in a major spike in child abuse and neglect cases countywide.
Working with Tipping Point Communications, The Children’s Agenda took their cause to the streets to gather support and attention for this issue and to encourage the county to restore funding and expand services that save lives and help children succeed while saving taxpayer dollars in the long-term.
Special Event for Dermatology Associates of Rochester’s First Open House
Dermatology Associates of Rochester opened a new office – The Center for Aesthetics and Anti-Aging to celebrate its 30th anniversary. With significant advancements in technology, cosmetic services are now attainable to more people than ever before, making it the perfect expansion opportunity. Tipping Point planned and executed a free, open house to build awareness of the new office, further the brand’s overall presence in the market and fill/expand the company’s sales funnel for cosmetic services.
Organic Facebook content reached 12,700 Facebook fans, resulting in a 7 percent spike in website traffic and 76 new leads into the database via social. The ribbon-cutting Facebook Live was shared by Antonio Sabato Jr. post-event and viewed by his 206,000 fans. The miraDry branded accounts shared a Facebook interview video to their nearly 7,000 fans, and on Instagram to 3,500 other fans. Overall, @dermrochester received 126 additional page likes and follows.
Database growth post-event exceeded 650 people. Additional contact informed was collected through email and social media from those who couldn’t attend but wanted to remain informed. Additionally, the DermaSpa list specifically grew by 182 additional people. Inquiries specifically to miraDry saw a 79 percent increase, up to 148 interested leads. CoolSculpting leads post-event increased 516 percent over the previous quarter, up to 62 inquiries.
Buffalo Naval Park Media Relations campaign
The Buffalo and Erie County Naval and Military Park’s mission is to foster the interest in the U.S. Armed Forces and their families of those in western New York and beyond. It turned to Tipping Point Communications in 2017 to manage its public relations efforts and bolster its annual communications plan by helping to identify the park’s top objective of increasing awareness of its events and ceremonies among veterans, their families and the greater Buffalo community.
A communications content calendar was developed to outline key moments during the year that could be leveraged to further the Naval Park’s objectives. One of those moments was the 40th Anniversary of the Arrival of the Ships to Buffalo. Tipping Point identified those involved in bringing the USS The Sullivans and the USS Little Rock to the Buffalo waterfront. Tipping Point unearthed – through extensive research – the people involved and their unique stories with potential to resonant with various local media outlets.
The results of Tipping Point’s efforts were significant for the Naval Park. Not only did an article run in The Buffalo News and to its digital website, but other media outlets quickly picked up the story.
The article also did something extraordinary. The online version was published the day before the press conference was held to honor these men, and the print version ran on the front page the morning of the event. During that time frame, three more families of men who were retired veterans and volunteered their time came forward to tell their stories of how they were involved. Tipping Point was able to give them the recognition they deserved for their service that would have otherwise gone un-celebrated. On the day of the press conference, after the article was published, the four major television networks attended and covered a great, heartwarming story which helped drive incredible awareness for the Naval Park.