CASE STUDIES

Delivering uncommon solutions

Six Flags Darien Lake
Darien Lake, the largest theme park in Western New York, attracts more than one million guests per season.  At the end of the 2013 season the park needed a fresh idea that would help them overcome the previous year’s challenges of poor weather and declining attendance.
Wright State University Foundation
Wright State University is a public research institution serving a diverse population in rural Ohio. Together with the foundation team at Wright State and a philanthropic partner, Tipping Point developed a communications plan to support the $150 million Rise. Shine. Campaign for Wright State to fulfill the university’s strategic plan. It included three major building projects, including a dedication of the Tom Hanks Center for Motion Pictures.
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Baby & Me Tobacco Free
BABY & ME Tobacco Free is a corporate organization based in Youngstown, New York that supplies an evidence-based smoking cessation program to non-profit and state-run health agencies across the U.S. The organization’s goal is to teach their method to these organizations who then implement the program to aid thousands of pregnant, low-income women quit smoking and stay quit to ensure healthy babies are born on time.
Arc of Monroe
The Arc of Monroe is a roughly 60-year-old nonprofit serving the Monroe County area with 40 sites, helping approximately 2,000 individuals with intellectual and developmental disabilities lead a more inclusive lifestyle.
Rochester Housing Authority
The Rochester Housing Authority serves more than 26,000 low-income families through public housing, Section 8 and family self-sufficiency services. RHA’s Resident Commissioner identified that the Public Housing lease agreement was difficult to understand and asked Tipping Point to define a solution. The result, executed on a shoestring budget of $5,400, was an easy-to-understand instructional video that continues to be a major asset for the Public Housing team and has reduced lease violations by 25%.
Keuka College
We knew the best way to reach potential students and their parents was to catch them where and when they’re engaged, across every stage of their research, consideration and application cycle, enabling us to constantly optimize our media mix.
Finger Lakes Tourism Alliance
In April 2016, Tipping Point planned and executed a paid media campaign across various regions in lower New York State, Eastern Pennsylvania, and Washington, DC, to attract visitors looking for girls-weekends, romantic getaways, and day trips. We leveraged the beauty of the Finger Lakes, incorporating simple, gorgeous imagery to inspire viewers to learn more about vacationing in the region.
Irondequoit Public Library Case Study
The library board sought to garner support for the approval of a referendum on creating a new central library to replace two older branches. In preparation for the upcoming referendum, the library board partnered with Tipping Point Communications to educate voters on the vital resources provided by the library, as well as encourage voter turnout which would decide the fate of the proposal.

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