Content Marketing

Content Marketing: The Right Content At The Right Time For The Right Person

Imagine being able to provide the answer to a question at the exact moment your target is looking for it. With Content Marketing, this isn't only possible — it's consistently achievable. But creating content for content's sake isn't going to cut it. You will need a well thought out and carefully planned content marketing strategy and execution.  

Through highly targeted Content Marketing, we can help you:

  • Attract the kind of customers you want to visit your website — and keep away those who drain your resources and time.
  • Dominate your niche and establish thought leadership by creating the best content available.
  • Make the most of your employees' knowledge and experience and share it with your prospective leads and customers.

 

Topic Clusters are the future of Content Marketing. Instead of creating a random list of vaguely-related blog posts that quickly become overlapping and repetitive, content clusters organize and reinforce your content strategy — resulting in a higher return on investment. 
-- Karen Sims, Tipping Point Communications

Why Choose Tipping Point Communications?

At Tipping Point Communications, we pride ourselves on being content agnostic. For our clients, this means they receive the best quality content. This might seem counter-intuitive at first, but we have found that creating content not in-house, but by a larger bench of locally-known copywriters, bloggers, journalists, and content creators results in better content since:

  • We choose an expert in the field to write about it
  • We choose what works best, not just what we are good at it
  • We don't push our agenda on the client, but what will give maximum value to the client.

This produces a far superior service to our clients than an in-house content team could achieve.

We have worked with all our writers successfully for years and have selected them carefully for their industry expertise, writing style, and consistency in writing. Your account manager and content marketing specialist will oversee the strategic aspects and ensure that every single piece of content is carefully researched, written, edited, and optimized and passes our high-quality standards before it is sent for review. In addition, you will be able to leverage our paid media expertise (e.g., Pay-Per-Click) to boost your campaigns and increase the return-on-investment of your content marketing efforts.

Ready To Talk About Your Content Marketing?