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Digital Marketing

Creating, Controlling, And Growing A Thriving Online Presence.

Leverage The Power Of Digital Marketing Across All Channels

In today's world, digital marketing is a must for all businesses! The key to success is finding the right mix of different paid, earned, and owned strategies to reach and inspire your target audiences. Tipping Point Communications enables you to utilize our expertise across all digital marketing channels to reach your audiences where they spend time online — from paid tactics like PPC, mobile advertising, social media advertisement, and digital display ads to owned tactics like inbound marketing, content marketing, SEO, and organic social media marketing, as well as earned tactics like influencer marketing and media relations. Digital marketing is unparalleled for measuring what really works to move people to action.

PAID DIGITAL MARKETING

If you need results right now, paid digital marketing (the digital side of media planning and buying) is the way to go as you are guaranteed to get the exposure you pay for.

EARNED DIGITAL MARKETING

Sometimes it is a good thing to be a "show-off" — especially if you do have an amazing product or service that bloggers, online influencers, and media outlets would love to share with their audience. Earned digital media paves the way for that.

OWNED DIGITAL MARKETING

While owned digital media takes more time to bear fruit, it creates a sustainable and growing stream of visitors to your website that can be turned into leads and customers.

Paid Digital Marketing Strategies

If you are promoting a time-sensitive campaign or you simply can't wait for blogging and other inbound marketing tactics to bear fruit, paid digital media is the way to go to get results fast. As these represent the digital side of media planning and buying, there are many options, such as:

  • Search engine marketing (Pay-Per-Click)
  • Mobile advertising (including geofencing, in-app advertising, and more)
  • Digital display (e.g., desktop, banners, and high impact units)
  • Preroll video and digital audio (e.g., Pandora advertising)
  • Native advertising
  • Paid social media (e.g., Facebook or Instagram advertising)

One of the biggest benefits of paid digital media is its measurability and adjustability. We will do exact A/B testing for all of your messages and adjust our creative execution accordingly to achieve maximum return-on-investment.

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Earned Digital Marketing

Word-of-Mouth and recommendations from friends and family always have been the best marketing. Earned digital marketing is like the digital cousin of that: Essentially, earned digital marketing encourages online influencers, bloggers, and media sites with large audiences that are aligned with your ideal buyer persona to review or showcase your product.

As with other public relations strategies, this isn't something that happens overnight and has to be done with complete transparency and integrity. We help you to select the right  influential outlets, build relationships with them, and give them what they need to let their audience know about you. 

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Owned Digital Marketing

While paid digital marketing gets you results fast, you will have to keep paying to keep the clicks coming. That's where owned digital media comes in. Through strategic blogging and other content marketing techniques, as well as social media management and search engine optimization, you can create a sustainable stream of visitors to your website every month that can be turned into leads, customers, and finally promoters. 

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Is Your Inbound Marketing A Bit Stuffy? Get Inspired!

Need some inspiration for your next Inbound Marketing campaign or looking to spruce up your old ones? Check out these 32 enviable inbound marketing examples and breathe new life into your social media, blogging, video marketing and much more. 

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Other Marketing Resources

ChrisNavin

Hi, I am Chris Navin!

I head up the Digital Marketing division at Tipping Point Communications and I would love to answer any questions you might have regarding digital marketing. 

Simply fill out the form to the right and I will get back to you right away!

Talk To Chris, Our Digital Marketing Specialist!