Market Research: Focus Groups & IDIs

Focus Groups & IDIs: Truly Understand Your Audience

Knowledge is power, so the opportunity to harness insights from customers, clients, and prospects regarding their values and behaviors can prove invaluable. Investing in qualitative research provides the foundation for developing and launching a successful campaign, and Tipping Point Communications has the expertise and resources that not only bring focus groups to life but ensures you obtain the critical insights you need. 

Why Choose Tipping Point Communications?

Thanks to our state-of-the-art focus group facilities in Downtown Buffalo, NY and in Downtown Rochester, NY we are able to offer our clients comprehensive research services:

• State-of-the-art focus group rooms with two-way mirrored viewing rooms and closed-circuit viewing options
• IDI/one-on-one interview rooms
• Professional moderator booking
• Recruitment of focus group participants and participant reimbursement coordination
• Catering
• Scheduling and reminder calls
• Friendly staff
• Free Wi-Fi and on-site parking
• Video and audio recording

Focus Group Client Testimonials

“We recently conducted several focus groups at Tipping Point’s new facility on University Avenue. We were very pleased with the clean, comfortable, convenient and attractive venue. The people at Tipping Point were attentive to our needs and provided excellent support and communications throughout the project. We are very satisfied customers. ”

– Dick Honeyman, Blue Lake Associates

“My company held two focus groups at Tipping Point. The focus groups ran well from beginning to end. The staff was easily accessible when needed. They were incredibly organized and I would definitely hold another group there!”

– Lynette Baker, Director of Outreach & Marketing, CCCS of Rochester