Higher Education

With more than 5,000 colleges and universities in the United States alone, it's hard to stand out to prospective students and their parents. With us on your team, you can differentiate yourself and focus on what really matters: WHY they should choose your school.

Case Studies

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Keuka College

Keuka College is a small and affordable private college located in the gorgeous Finger Lakes. On campus, accomplished professors engage one-on-one with students who are hungry to learn and grow.

Off-campus, in high schools across the country, Gen Z students are making their first big life decision. They are a smaller cohort, facing unprecedented media noise, with much less financial help, and with a growing variety of alternatives that don’t require four years or as much investment.

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SUNY College at Brockport

The College at Brockport was looking to raise their profile in Western New York among parents, influencers and community leaders, as well as alumni, faculty and staff. Tipping Point developed a strategy to showcase the college as a cutting-edge and forward-thinking institution that increased leads for the admissions office and drove attendance to open houses and transfer information sessions.

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Wright State University

Wright State University is a public research institution serving a diverse population in rural Ohio. Together with the foundation team at Wright State and a philanthropic partner, Tipping Point developed a communications plan to support the $150 million Rise. Shine. Campaign for Wright State to fulfill the university’s strategic plan.

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Hudson Valley Community College

Facing declining enrollment, an eroding student population base, and competition from private schools, Hudson Valley Community College (HVCC) needed to find alternative ways to increase the number of full-time equivalent (FTE) students applying and attending Instant Admission Days and Open Houses.

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Blog Posts

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The Unique Challenges of Crisis Communications at a College

All organizations face potential crises. Whether it’s poor customer service, manufacturer defects or product tampering, we’ve all seen the headlines. However, the challenges that exist in a collegiate environment are exceptional, because these customers aren’t just buying a product or a service —they’re buying a life.

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Satellite Campuses Surging in Higher Ed

Non-traditional is becoming the new normal. Colleges and universities across the country are opening “satellite” campuses, many of which are in downtown, metropolitan areas. This allows universities to reach non-traditional students and offer convenience, flexibility, and a range of educational options.

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Our Customers

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TheCollegeOfNewJersey
MillersvilleUniversity
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HudsonValleyCommuityCollege (1)
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MonroeCommunityCollegeLogoC
Wright_State_University_logo
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EastmanSchoolOfMusicUniversityOfRochester