Inbound Marketing

Inbound Marketing: Turning Strangers Into Visitors, Leads, Customers, and Promoters

Long gone are the times when a customer would walk into a store and asked a salesperson their opinion without having extensively researched the topic online beforehand. Now, up to 70% of the sales process is completed through online research before ever contacting a salesperson. With Inbound Marketing, you can reach your buyers early on in their decision process and nurture them until they are ready to buy and beyond: 

  • Attract strangers to your website by creating valuable, high-quality content that aligns with your buyer persona's needs,
  • Turn these visitors into leads by offering relevant and helpful assets (e.g., eBooks, guides, calculators) in exchange for some personal data,
  • Nurture those leads along their buyer's journey though personalized, but automated emails and turn them into customers,
  • Delight your customers through targeted email marketing and social media, encouraging them to spread the love.

Inbound Marketing is a full-circle digital marketing program that can be used as a stand-alone tactic, or in combination with Public Relations, Media Buying and other marketing strategies.

Inbound is this empathetic approach [...] and empathy, in my mind, is the business superpower."

Dharmesh Shah, CTO & Co-Founder of HubSpot

Why Choose Tipping Point Communications?

While there are many pure-breed inbound marketing firms to choose from, we believe that Tipping Point Communication brings an unparalleled advantage to the table: our award-winning Public Relation, Media Buying, and other traditional marketing expertise combined with our unique breadth and depth of industry knowledge. 

Our clients enjoy the various synergies between traditional and inbound marketing. For example, to promote a grand opening, we not only organize a ribbon cutting ceremony creating some local media buzz, but also create online awareness through social media, blogging, and email marketing. Or your findings from your research focus groups will feed into your inbound marketing strategy blueprint. 

Finally, we are a proud HubSpot Certified Partner Agency, which enables you as the client to utilize one of the best marketing automation and sales enablement platforms — without having to learn the ins & outs of the tool.

Find Out What Inbound Marketing Can Do For You