Inbound Marketing

Inbound Marketing: Turning Strangers Into Visitors, Leads, Customers, and Promoters

Gone are the days when a customer would walk into a store and ask a salesperson for their opinion without having extensively researched the topic -- or even made a final decision -- beforehand. Now, buyers complete up to 70% of the sales process before they even reach out to you. With Inbound Marketing, you can reach your buyers early in their consideration and decision-making process and nurture them until they are ready to commit to you by: 

  • Attracting strangers to your website with valuable, high-quality content that aligns with your buyer personas' needs.
  • Turning visitors into leads by offering relevant and helpful assets (e.g., eBooks, guides, calculators) in exchange for some personal data.
  • Nurturing those leads along the buyer's journey though personalized but automated emails -- ultimately turning them into customers.
  • Delighting your customers with targeted email marketing and social media, encouraging them to spread the love.

Inbound Marketing is a full-circle digital marketing program that can be used as a stand-alone tactic, or in combination with Public Relations, Media Buying and other marketing strategies.

Why Choose Tipping Point Communications?

There are many agencies who claim to offer inbound marketing (sometimes referred to as "content marketing"), but Tipping Point Communications brings an unparalleled advantage to the table: our award-winning Public Relations, Paid Media, Market Research, and other marketing expertise combined with our unwavering focus on one tangible outcome: generating sales leads. 

Our clients enjoy the various synergies between traditional and inbound marketing. For example, to promote a grand opening, we might organize a ribbon cutting ceremony to generate some local media buzz and also drive online awareness through organic and paid social media, blogging, and email marketing -- and capture sales leads as we go. Or translate insights from your market research into your inbound marketing strategy blueprint. 

We are a proud HubSpot Certified Partner Agency, so you get the advantages of one of the best marketing automation and sales enablement platforms without having to learn the ins & outs of the tool.

Find Out What Inbound Marketing Can Do For You