Market Research

Market Research: Because An Informed Marketing Strategy Is A Successful Marketing Strategy.

We believe every marketing campaign and initiative must begin with some level of market research. Whether this is in-depth quantitative research that will give you clear data on your market landscape, qualitative insights that can guide your thinking, or even secondary research that can confirm what media your audiences embrace — research forms the core of our thinking. Tipping Point can provide and/or coordinate a variety of market research services, including:

  • Online surveys
  • Intercepts
  • Phone surveys
  • Traditional and online focus groups
  • In-depth interviews (IDIs)
  • Field trials
  • Sampling testing
  • Mystery shopping/secret shopping

Not sure which market research method to use? Don't worry. Fill out the form below and we will walk you through the best options for your situation in a free, no-strings-attached consultation.

One of our key values as an agency is to always be honest, unbiased, and fully transparent with our clients. This is why we will never do in-house research to validate our own opinions regarding which strategy you should pursue. Because in the end, the performance of the campaign will speak for itself!
— Barbara Pierce, Tipping Point Communications

Why Choose Tipping Point Communications?

Objectivity is crucial when it comes to research — otherwise, your results are biased and can set you up for failure.

To guarantee objectivity, we engage third parties to keep us honest and we will never use our own team to validate our opinions on how to spend your money wisely. To this end, we have partnered with the best market research experts, including our close research partner, Cornerstone Research.

Tipping Point will coordinate your most comprehensive market research analysis and incorporate it into thoughtful marketing communications plans and impactful campaigns. And if you need a focus group, we are happy to be your host, as we offer state-of-the-art facilities in Buffalo, NY and Rochester, NY, and our accommodating staff makes it easy.

 We’re proud to serve as Western and Central New York’s go-to research partner for business and consumer insights.

Ready To Kick Off Your Market Research?