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Market Research

Getting your message heard, by the right audience, at the right time.

Careful Planning And Research Guarantees A Successful Campaign.

Can you listen to your gut feelings and launch a marketing campaign without prior market research and proper strategy? Sure, but you shouldn't. To maximize your return-on-investment and the contributions to your long-term bottom line, it pays off to do some form of market research to carefully develop a strategy for your next marketing initiative. The right approach depends on your goals, the type of campaign/initiative, and the potential risks and implications to your business; Tipping Point can help you determine the best route for you.

MARKET RESEARCH

Every marketing initiative and even campaign should begin with unbiased, objective market research. Depending on your budget, your options could include secondary research, qualitative primary research (focus groups, IDIs), and/or quantitative primary research (surveys, phone intercepts). Tipping Point is here to help across all tactics and budgets.

FOCUS GROUPS

Investing in qualitative research provides the foundation for developing and launching successful campaigns, and Tipping Point Communications has the expertise and resources that not only bring focus groups to life, but ensure you obtain the critical insights you need.

Market Research

Tipping Point Communications can provide you with or help coordinate a large range of market research services, including in-depth quantitative research that will give you clear data regarding your market landscape, qualitative insights that can guide your thinking, or even secondary research that can confirm what media your audiences embrace.

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Focus Groups

Investing in qualitative research provides the foundation for developing and launching a successful campaign, and Tipping Point Communications has the expertise and resources that not only bring focus groups to life, but ensures you obtain the critical insights you need. Learn more about our focus group facilities in Downtown Rochester, NY and Downtown Buffalo, NY.

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Other Marketing Resources

barbara
 

Hi, I am Barbara Pierce!

I am the President of Tipping Point Communications and I would love to chat with you about your marketing and business strategy questions.

Simply fill out the form to the right and I will get back to you right away!

Talk To Barbara About Your Marketing Strategy!