Bridget joined the Tipping Point team as Media Director, managing the buying team, as well as a small book of accounts including Connors & Ferris, RPO, and Wilmorite.
She comes most recently from Horizon Media in New York City where she was a Brand Group Director and worked on a number of large businesses including Bath Fitter, DISH, and Rushcard. Prior to working in New York City she spent a year at a boutique agency in Hawaii, working solely on local accounts, and some time at Zimmerman Advertising in Florida, working on a mix of local and national. Her experiences in different locals and agencies has resulted in an incredibly well-rounded media background; she’s worked with all sizes of businesses and budgets, developing strategically sound media plans that deliver on the client’s goals.
After four years with Horizon’s direct marketing arm, data and analytics are really Bridget’s specialty. She enjoys digging into performance metrics and using client data to inform strategy decisions. She strongly believes that media should be accountable, and that every consumer touchpoint is an important data point. She’s excited to be working with Tipping Point and hopes to bring her skill set to the table for their clients.