Search Engine Optimization: Getting Your Content Found By Those Searching for It
Even the best content will perform poorly if your website can't be found via online searches. And you might be surprised at the details that can result in your page getting low search rankings: poorly structured information architecture, spammy links, and even image size. In extreme cases, you could be garnering penalties that would cause your website not to be shown at all.
Search Engine Optimization (SEO), if done right, will boost traffic to your site and positively impact your inbound and content marketing efforts. Leveraging little tricks of the trade — like optimizing your pages to increase your chances of being featured in a Google Snippet — can land you right on top of the search listings. But SEO isn't a sprint — it's a marathon. There are literally hundreds, if not thousands, of ranking factors and you need a strategic partner who will help you to reach your full search engine potential.