Search Engine Optimization

Search Engine Optimization: Getting Your Content Found By Those Searching for It

Even the best content will perform poorly if your website can't be found via online searches. And you might be surprised at the details that can result in your page getting low search rankings: poorly structured information architecture, spammy links, and even image size. In extreme cases, you could be garnering penalties that would cause your website not to be shown at all. 

Search Engine Optimization (SEO), if done right, will boost traffic to your site and positively impact your inbound and content marketing efforts. Leveraging little tricks of the trade — like optimizing your pages to increase your chances of being featured in a Google Snippet — can land you right on top of the search listings. But SEO isn't a sprint — it's a marathon. There are literally hundreds, if not thousands, of ranking factors and you need a strategic partner who will help you to reach your full search engine potential.

SEO has been misused so much in the past that people associate it with spammy link farms and keyword stuffing. But, in reality, SEO walks the fine line between science and art — the ideal combination for us.

Bridget Andrews, Tipping Point Communications

Why Choose Tipping Point Communications?

We have helped dozens of local businesses and non-profit organizations achieve better search engine rankings through targeted (local) SEO improvement, technical SEO overhauls, and even reputation management campaigns. Because of our deep Public Relations, Media Buying, and Digital Media knowledge in addition to our SEO expertise, you can be sure that you will experience tangible results soon. 

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