Market Research

Careful Planning And Research Guarantees A Successful Campaign.

Can you listen to your gut feelings and launch a marketing campaign without prior market research and proper strategy? Sure, but you shouldn't. To maximize your return-on-investment and the contributions to your long-term bottom line, it pays off to do some form of market research to carefully develop a strategy for your next marketing initiative. The right approach depends on your goals, the type of campaign/initiative, and the potential risks and implications to your business; Tipping Point can help you determine the best route for you.

Focus Groups

Knowledge is power, so the opportunity to harness insights from customers, clients, and prospects regarding their values and behaviors can prove invaluable. Investing in qualitative research provides the foundation for developing and launching a successful campaign, and Tipping Point Communications has the expertise and resources that not only bring focus groups to life but ensures you obtain the critical insights you need.

Market Research

We believe every marketing campaign and initiative must begin with some level of market research. Whether this is in-depth quantitative research that will give you clear data on your market landscape, qualitative insights that can guide your thinking, or even secondary research that can confirm what media your audiences embrace — research forms the core of our thinking.