Client Strategy & Relations Supervisor
Allyssa Birth joined Tipping Point Communications in July2021 as a Client Strategy & Relations Supervisor based in Rochester, NY. She brings 10 years of marketing prowess to the team with experience working on both the agency and client side.
Allyssa began her career after graduating with her MBA from the Rochester Institute of Technology. She worked for several years in healthcare market research at KJT Group managing projects for clients including Bayer and GE. From there, she moved to Nielsen managing The Harris Poll brand and serving on the Research for Public Release team further developing her passion for research-backed decision making and learning the power of becoming a thought leader in an industry. In 2018, Allyssa began work as a marketing consultant across various industries, serving her clients remotely while traveling through Indonesia, Malaysia, and Australia.
Most recently, Allyssa moved to the client side working in-house as the Brand Manager for a local distillery where she managed all B2Band B2C marketing activities for the brand, driving awareness and sales to consumers and liquor stores alike, and helped to launch a new line of canned cocktails. Here she honed her skills in content marketing, sales promotions, and garnered her appreciation for the power of good PR.
She has ample experience in research, public relations, retail promotions, digital media, and new product launches. Her specialties include writing, graphic design, website management, and content marketing.
Allyssa is thrilled to call Tipping Point Communications home and use her skills to move the needle for her clients. In her spare time, she volunteers as a Crisis Advocate for RESTORE Sexual Assault Services, dabbles in all things creative, and loves to curl up with a good book.